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Brand toolkit
This is a resource to help you spread the word when partnering with us.
Thank you for joining the mission to fix Veteran homelessness.
Our model has demonstrated a radically effective 85% success rate in transitioning Veterans experiencing homelessness to their own permanent housing. To learn more, read our 2023 Impact Report.
Serve all Veterans who took the oath
We serve every person who raised their hand and took the oath to protect this country, regardless of length or type of service, or discharge status.
240 square feet of dignity and safety
Each tiny home has a kitchen and full bathroom, is pet-friendly, and comes fully furnished with everything a Veteran needs from new furniture to dish towels.
Supported with wraparound services
Specially trained case managers work one-on-one with residents to reveal choices and identify new opportunities that help Veterans create their own pathways to success and future stability.
Grow a network of support that sustains
When a Veteran is ready to move on to a permanent housing solution, they take the entire contents of the home with them, as well as the ongoing support of the Village as well.
Let’s get to work. Here’s how to partner with us.
Community is at the heart of who we are—we can’t do this without you. Knowing you've got our backs and are helping to drive this mission forward, we want to make sure you have all the tools you need to make it as easy as possible.
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Download our extensive brand guideline resource to help you navigate how to use our messaging, logos, colors, fonts, and more when you partner with us.
If you’d like to host a fundraiser on behalf of Veterans Community Project, please fill out our third-party event form at the link above for pre-approval and to share details about your event.
As you help to move the mission forward and ensure our brand message aligns seamlessly with your event, we encourage you to review our existing materials for inspiration and guidance.
Our name
Please use our full name of Veterans Community Project at first reference, followed by (VCP). Once you've used the full name, you can use the abbreviation to refer to us from then on out. And drop the "the" please, meaning it’s not "the Veterans Community Project" just "Veterans Community Project."
Our Villages
We are headquartered in Kansas City, but we have Villages nationwide. If you're partnering with one of our Villages for your event, please refer to the location as: Veterans Community Project of [Insert city name]. For example: Veterans Community Project of Longmont, or Veterans Community Project of St. Louis.
Our messaging
We are on a mission to “fix Veteran homelessness” and when you partner with us, so are you. Thank you for inviting your network to join in on that mission. When you extend that invitation, please avoid using absolute terms like “ending” or “eradicating” Veteran homelessness. Visit our FAQ for more information.
Download our logos
Using our logo correctly is essential to ensuring our mission is recognizable everywhere we go. It should always stand alone and not be incorporated into other design elements. Be sure to leave sufficient space around the logo to ensure it remains clear and impactful in every use. Refer to the Partner Brand Guidelines for specific instructions.
Our colors
VCP Blue
HEX #132844
R 20 G 41 B 68
Pantone 2767c
VCP Yellow
HEX #f8c013
R 248 G 192 B 19
Pantone 1235c
Our fonts
Lato
Primary brand font. Use for all brand communications including body copy, bullets, numbering, and footnotes.
Cambria
Use sparingly for key messages, headlines, or titles that need to stand out.
Connect with us on social media
Tag us! We want to help tell you the story of our partnership and showcase all of the ways that you're making a different in the lives of Veterans every day.
Below, you'll find links to our national channels. Please note as well that we have local Facebook pages for each of our locations (i.e. "Veterans Community Project of St. Louis").
Multimedia available for promotional use
Have questions or need brand assistance?
Our team is here to support you! Whether you’re working with someone at your local Veterans Community Project or a member of our national marketing team, we’re always happy to help. For questions about how to use these resources, or approval of your materials, feel please reach out to our National Director of Brand & Marketing, Victoria Stempleman, at vstempleman@vcp.org.